Aidan Woodford, Author at Black Dot

Corporate Profiling: Positioning PhillipCapital’s experts as market commentators

A media programme that made PhillipCapital’s analysts and advisers regular sources of market commentary.

An interview with Kuehne+Nagel’s Group CEO on CNBC’s Managing Asia, broadcast in markets including North America, Europe and Africa.

Messaging for DFI Retail Group’s divestment of its food businesses, and campaigns on the community role of 7-Eleven and Guardian.

Media relations for NCADA’s What’s Your Fix? campaign, and media training that doubled the number of council members willing to speak to the media.

The launch of a national aquatics framework, and athlete profiling across five disciplines, ahead of the 2025 World Aquatics Championships.

Public relations for MINDEF’s NS50 campaign, which secured more than 900 media reports in Singapore’s mainstream media.

Media relations and spokesperson training that widened the range of experts International SOS could put forward.

A crisis communications workshop for senior management, ending in a mock press conference, that led to ongoing training across the agency.

Strategic counsel and media management as a shipping group retired a brand long familiar to the Singapore public.