Services
Media Training
Black Dot provides media training in Singapore, preparing spokespeople to represent their organisation with confidence in interviews, press conferences and other media appearances.
What it covers
What we do
- Briefing on how the media works and what journalists need
- Message development and bridging techniques
- Mock print, radio and television interviews, recorded and reviewed
- Crisis and difficult-interview practice
- On-camera presence and delivery
- Written feedback for each participant on content, messaging and delivery
How we work
Our approach
01
Brief
We learn about your organisation, your spokespeople and the interviews they are likely to face.
02
Practise
Participants work through realistic mock interviews, from friendly to hostile.
03
Review
We play back the recordings and work through what landed and what did not.
04
Refine
Each participant leaves with written feedback and clear points to work on.
Who it’s for
Who we work with
Senior leaders, first-time spokespeople and experienced executives preparing for a specific interview, announcement or crisis.
Selected work
Our work in practice
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Media Training: Building International SOS’s bench of expert spokespeople
Media relations and spokesperson training that widened the range of experts International SOS could put forward.
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Crisis communications training for a Singapore government agency
A crisis communications workshop for senior management, ending in a mock press conference, that led to ongoing training across the agency.
FAQ
Common questions
Who should attend media training?
Anyone who may speak to the media on behalf of the organisation, from the chief executive to subject-matter experts who are quoted in coverage.
Who conducts Black Dot’s media training sessions?
Our training is delivered by former senior journalists and editors, as well as seasoned communications advisers who have spent years in Singapore’s media ecosystem. They bring a keen awareness of how journalists formulate questions, test a spokesperson’s composure, and structure their stories.
Do you offer one-on-one executive coaching and group workshops?
Yes. We conduct bespoke one-on-one coaching for C-level executives, founders and board members, as well as half-day or full-day workshops for subject-matter experts and corporate communications teams.
My spokesperson is lined up for an interview but is not prepared. Do you offer quick media briefings and preparation?
Yes. We can provide just-in-time media training that prepares spokespeople for a specific event or crisis. These sessions can include one-on-one coaching and live playback, so spokespeople practise staying on message under pressure.
Let’s talk.
Tell us what you’re facing, and we’ll tell you how we can help.
237 Alexandra Road, The Alexcier, #04-06/07, Singapore 159929