The challenge
In 2023, Kuehne+Nagel introduced a new Group CEO, Stefan Paul, and Roadmap 2026, a three-year strategy covering market share, digital transformation, sustainability and employee well-being. The company wanted greater visibility in Asia-Pacific, where its Singapore office serves as a regional hub.
What we did
Building on earlier work with the company, Black Dot secured an interview with Mr Paul on CNBC’s Managing Asia. The segment covered the company’s growth strategy in Asia, its sustainability commitments and its use of digital technology, and featured the cold-chain operations at its service hub in Tuas.
The outcome
The episode aired in markets including North America, Europe and Africa, and generated a PR value of more than $1.7 million.