The challenge
PhillipCapital wanted greater visibility for the group and its subsidiaries, Phillip Securities Research and Phillip Investor Centre, as a source of market insight during a period of global economic uncertainty.
What we did
We identified analysts and advisers within the group who could speak on market trends, investment strategy and financial literacy, and offered them to journalists looking for expert comment. The programme combined interview placements with data-led thought leadership content, and drew on the group’s work in retail investor education.
The outcome
Between July 2025 and June 2026, Black Dot secured 60 media reports in outlets including CNA, The Straits Times, The Business Times, MoneyFM and Lianhe Zaobao, with a combined PR value of more than $1.4 million.