Services
Strategic Communications
Black Dot provides strategic communications counsel to organisations in Singapore, aligning what they say, and how they say it, with what they need to achieve across the media, government, investors, employees and the public.
What it covers
What we do
- Communications strategy and planning
- Positioning and narrative development
- Key message frameworks
- Stakeholder mapping and engagement
- Thought leadership and executive profiling
- Content development: bylines, commentaries and speeches
How we work
Our approach
01
Understand
We map your situation, your stakeholders and the environment you operate in.
02
Define
We set out your positioning, your narrative and the messages that carry it.
03
Deliver
We put those messages to work through the right channels, content and spokespeople.
04
Refine
We track how messages land and adjust as circumstances change.
Who it’s for
Who we work with
Leaders and organisations that need a clear, consistent story, whether they are entering a market, launching a policy or product, managing a change, or building a long-term reputation.
Selected work
Our work in practice
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Corporate Profiling: Positioning PhillipCapital’s experts as market commentators
A media programme that made PhillipCapital’s analysts and advisers regular sources of market commentary.
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Corporate Profiling: Repositioning DFI Retail Group in Singapore
Messaging for DFI Retail Group’s divestment of its food businesses, and campaigns on the community role of 7-Eleven and Guardian.
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Campaign: Reframing drug prevention for young Singaporeans
Media relations for NCADA’s What’s Your Fix? campaign, and media training that doubled the number of council members willing to speak to the media.
FAQ
Common questions
What is strategic communications?
It is communication planned around a set of corporate objectives. Rather than producing output for the sake of coverage, every message, channel and spokesperson is chosen for what it needs to achieve with a specific audience.
How is it different from PR?
Public relations is a part of it. Strategic communications also covers positioning, stakeholder engagement and internal alignment, and decides where and how media relations fits in the wider plan.
Let’s talk.
Tell us what you’re facing, and we’ll tell you how we can help.
237 Alexandra Road, The Alexcier, #04-06/07, Singapore 159929