ABOUT THIS PROJECT

From mid-2018, V3 Group signalled a shift in its corporate positioning to enter the next phase of growth, through expansion into key markets around the world. A leading luxury group with a 38-year heritage, the company entered into a strategic partnership with renowned global investment firm, KKR, in the fourth quarter of 2018.

V3 consists three main business streams – Lifestyle, Wellness and Specialist Fixtures. The company owns renowned brands such as, OSIM, TWG Tea, ONI Global and Futuristic.

STRATEGY

The recommended PR approach sought to develop and communicate key ideas to media and stakeholders, to capture the impact of the deal and highlight the strong heritage and acumen of the V3 Group.

The approach targeted specific business desks of national dailies, newswires and other reputable online platforms, accurately and consistently pushing out this key narrative to journalists.

OUTCOME

Media sentiment was very positive, as articles on V3 took up significant editorial space on premium pages of national print publications.

The reports highlighted that the investment represented a strong vote of confidence in the V3 Group as well as the brands under the company, from a renowned global investment firm.

Reports also pointed out that the deal was an indication of the V3 Group’s strong financial performance over the last few years. Lastly, reports also mentioned that the deal supported the expansion of the V3 Group across key markets like China and the USA. The sustained discussion in the media and public about V3 Group’s global approach bodes well for the company as it seeks out future opportunities in Singapore and around the world