Case studies
Our work
Selected work for government agencies, national campaigns and companies across financial services, retail, logistics and sport.
Selected work
Case studies
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Corporate Profiling: Positioning PhillipCapital’s experts as market commentators
A media programme that made PhillipCapital’s analysts and advisers regular sources of market commentary.
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Corporate Profiling: Marking Kuehne+Nagel’s Leadership Transition with CNBC
An interview with Kuehne+Nagel’s Group CEO on CNBC’s Managing Asia, broadcast in markets including North America, Europe and Africa.
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Corporate Profiling: Repositioning DFI Retail Group in Singapore
Messaging for DFI Retail Group’s divestment of its food businesses, and campaigns on the community role of 7-Eleven and Guardian.
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Campaign: Reframing drug prevention for young Singaporeans
Media relations for NCADA’s What’s Your Fix? campaign, and media training that doubled the number of council members willing to speak to the media.
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Campaign: Launching SwimSingapore ahead of the 2025 World Aquatics Championships
The launch of a national aquatics framework, and athlete profiling across five disciplines, ahead of the 2025 World Aquatics Championships.
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Campaign: NS50: National Service at 50
Public relations for MINDEF’s NS50 campaign, which secured more than 900 media reports in Singapore’s mainstream media.
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Media Training: Building International SOS’s bench of expert spokespeople
Media relations and spokesperson training that widened the range of experts International SOS could put forward.
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Crisis communications training for a Singapore government agency
A crisis communications workshop for senior management, ending in a mock press conference, that led to ongoing training across the agency.
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Crisis Communications: Managing a brand retirement for a global shipping group
Strategic counsel and media management as a shipping group retired a brand long familiar to the Singapore public.
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